Most
bad decisions do not come as a result of being a poor decision maker,
but rather from not having enough high quality information available
when making the decision. As we all know, making decisions based upon
hunches can be a very expensive proposition.
Quantum is experienced in primary, secondary and
tertiary research. Whether you require one-on-one interviews, focus
groups, telephone surveys or simple baseline demographics, we are
capable of assisting your efforts. Our clients have found that for each
10¢ they invest in research and information they will save between
$1-$10 by better targeting their marketing efforts. Why would it be any
different for you?
High quality research and information can help you
accomplish many things:
Don't be penny wise and dollar foolish. Let Quantum help
you hit a bulls-eye every time!
If you are a "do-it-yourselfer," we highly
recommend the reports created by our friends at 
eMarketer
.
Although these reports are not product specific as
Quantum's
research might be, they are category specific and only a fraction of the
cost of primary research. Our own research usually includes data from
their reports as a foundation and starting point for a specific research
project we may have. For your convenience, we have listed some of the
reports that we have found extremely useful.
eBusiness Report
Filled with comprehensive analysis, based on aggregate data from a
number of leading resources, this report explores the future of the B2B
market. eBusiness gives you key data on market growth, the economics of
doing business online and what large and small business are doing online.
This report conveys the big picture of the emerging B2B market.
eFinancial
Services Report
An overview of the exploding financial services market.
We have included statistical information about the financial
markets, investors, and growth projections for the industry, this report
delivers to you in one reference tool comparative data from multiple
financial service leaders and analysts, such as Ernst & Young, and
Morgan Stanley.
eAdvertising
Report
Using influential resources, eAdvertising pinpoints the strategies
and investments that will payoff in future online advertising campaigns.
eUser & Usage
Report
Online companies need to know who is using the internet, where
they are using it, when they
are online and why. This report provides the data to answer the questions
that underlie online ad campaigns, business plans and e-commerce
strategies. eUser & Usage
supplies the essential information about the online industry for those
present, and soon to be CFO’s.
eRetail Report
eMarketer analyses cuts through the verbiage and presents readers
the eB2C market-growth potential, leading sectors and keys to success.
eGlobal Report
The global economy is being transformed by the internet. The
eGlobal Report gives an overview of international web adoption rates,
e-commerce development, advertising expenditures and the demographics of
the internet melting pot.
eMail Marketing
Report
This report gives you the big picture on e-mail’s emerging role
as marketing and sales vehicle of choice. It is an indispensable guide for
web marketers, advertisers, business development gurus and market
analysts. (Here’s a hint: Don’t Spam!)
If you would like more information on our Research &
Information Services, simply click on the word "INFORMATION"
and request it. Our "Auto-Reply" feature will have the
information back to you within seconds.
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