Promoting Other Sites
There are literately thousands of programs to choose from for your site. In fact,
we can point you to sites who's sole purpose is posting current associate/affiliate
programs that you can join. This is a great way to earn additional revenue from your site
because it puts you in total control of all advertising - the quantity, the product and
the company that is advertising.
Too much advertising turns people off and distracts from the original
purpose of your site. The wrong type of advertising can give people a very bad opinion of
you. Yet, if done correctly and in concert with the other basics of a sound business plan,
this type of advertising can generate thousands of dollars in monthly advertising revenue.
There are far too many important factors to go into in covering the subject
to do it all on this page, but probably the most important thing you should remember is to
focus on those programs that compliment what you are marketing from your site. If your
site markets wedding planning, than look for associate/affiliate programs from companies
that market flowers, wedding gowns, tux rentals, wedding invitations, etc. You will earn
far greater commissions with less advertising by using only advertising that compliments
what you are marketing.
Quantum can help you locate the associate programs that compliment your
site the most. Or if you are a "do-it-yourselfer" we can point you in the right
direction to find what you need.
Promoting Your Site
Since the reasons that most dot-coms even exist is to market a product or service
over the net, promoting your site through and associate/affiliate program of your own is
very exciting! Although there are many elements to putting together an effective
associate/affiliate program, once completed, you can actually see success in days rather
than weeks, months or years.
However, there are a myriad of mistakes and errors that can cause an
associate/affiliate program to fail. A few of the many are not paying enough commission to
make it worthwhile, not being able to track who has sold what, and paying commissions on
time.
The very first step is to figure out an acceptable commission plan. The
most popular rage today is two-tier programs where not only does an advertiser make
commissions on all sales though its links, but should anyone use those links to become an
associate/affiliate themselves, the advertiser would also receive a commission on
their sales as well. Quantum is very skilled at this element of the program and can assist your
efforts.
Now that you know what you want to offer, the next step is technically
putting it all together - how you will administer it. There are basically only two
acceptable ways of accomplishing this, your own software or a service bureau.
Service bureaus do offer many advantages over using your own software (not
the least of which is promotion). However, start up costs range between $1,000-$5,000 and
you will need to pay them a commission on every sale as well. If your expected volume is
high and margins are high enough to pay them as well as two tiers of
associates/affiliates, this is probably the best, low maintenance method possible. As
industry consultants, Quantum has relationships with the firms and can help you get going
very quickly.
However, if you are unsure of your volume and your margins are not high,
then you should secure your own software to administrate the program. There are many
existing programs available that offer you and your associates/affiliates various
features. Price range from around $300 to as much as $7,500. Each offers varying features
and benefits, but do NOT make the mistake of assuming that the most expensive is the best.
If you do, you will be wrong. Again, as industry consultants we have studied most of them
and have discover that some have far more value than others. Quantum can assist your
efforts and save you thousands of dollars in the process. Chances are that the money we
save you will be far greater than the cost of our service.
Now that you have created a great program and have a sound method of
administrating the program, the next step is to get the word out. If you are doing a good
job of site management, visitors to your site will sign up for the program and sooner or
later it will become a success. However, you can jumpstart the process by registering or
listing your program with sites who's sole purpose is the promotion of associate/affiliate
programs. They have newsletters that will get the word out quickly and can almost
immediately drive hundreds or thousands to your site to sign up for your program. Quantum
has relationships with these sites and can assist your efforts in accomplishing this and
the many other steps to a successful associate/affiliate program for your site.
Okay "do-it-yourselfers," here are a few
tips for you. Unless you have a thorough understanding of all aspects
of an associate/affiliate program you should definitely secure and
read, "The
Complete, Insider's Guide to Associate & Affiliate Programs"
by Declan Dunn. It comes with a 100% money back guarantee and you
can download it and be reading it within minutes. The knowledge
contained within could be worth hundreds of thousands of dollars
to you over the next few months. For low-cost, high-value software
to administrate your program, we highly recommend "AssocTRAC."
We believe this to be the very highest value package on the market.
If you are a skilled web designer, you will find this the perfect
solution. The cost is well under $1,000, but it will make you look
as though you have invested hundreds of thousands of dollars in
building your associate/affiliate program. Check it out - you will
be glad you did!
If you would like more information on our Associate/Affiliate
Program Services, simply click on the word "INFORMATION"
and request it. Our "Auto-Reply" feature will have the
information back to you within seconds.
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Nothing has
probably changed the way advertising and business are done on the net as much as
associate/affiliate programs. Amazon.com was the first to really capitalize on it. And now
thousands of companies including Staples Office Supplies, Office Max, Barns & Noble,
Cross Pens, Dell Computers have their own associate/affiliate programs. The reason for
this phenomenon is that you can advertise on thousands of sites without having to
determine if you are getting your moneys worth, as you only need to pay when something is
sold. So it works so well for just about everyone.